The History of Fazioli Pianos

Known as the maker of the most expensive pianos inpiano for his 1987 concert tour, which only reinforced
the world, Fazioli Pianoforti has a relatively short history.the growing popularity.
In a world where most piano companies have existedDuring the concerts by Alfred Brendal, critics were
since before World War II, Fazioli is still an infant . . . andvery kind to the pianist and brought more interest to
yet, they are already considered to be one of the best.Fazioli. Pianos were needed in a smaller size, so the
Where did all this perfection come from? Pianos thatFazioli product line was expanded to include the F212in
combine both incredibly pure sound with equally1987.
astonishing design, high prices and higher quality, theseMoving Into the 90's
are instruments that have been created specifically forThrough the Worldwide Dealers Meetings that began
the concert hall.in 1988 and continue to this day, Fazioli was able to
In the Beginningmake contact with various vendors from other
Paolo Fazioli, an Italian pianist and engineer, founded hiscountries. This contact allowed the pianos to be picked
company with the goal of producing top of the lineup by dealers around the world, rapidly turning this
concert pianos. In 1978, he formed a group of topItalian brand name into a worldwide brand. This also
talent in the area of piano construction and began tohelped with the spreading fame.
create. It wasn't until 1981, three years later, that theEach year, Fazioli presented its pianos at the NAMM
company, Fazioli Pianoforti, was officially founded.show, one of the most important music shows, which
After three years of hard work, the first demonstrationoccurs annually in Los Angeles. Despite the growing
models of the Fazioli piano were ready to be shown.international interest, Americans were still not as taken
And they were, at the Musikmesse in Germany . . . anby the piano until near the end of the 1990's. At that
event that was notoriously devoid of Italian brands.point, the Fazioli piano really came into its own on
However, Fazioli made an impression, despite keepingAmerican soil.
his very Italian name.The New Millennium
In 1983, in a bold move, Fazioli placed a concert grandIn 2001, Fazioli moved production and began to up both
in the Teatro Comunale di Monfalcone. This meant thattheir production and sales. The early 21st century was
any pianist who played in the concert hall from thata time of rapid growth for the company as more and
point forward had the opportunity to play a Faziolimore concert pianists requested the piano for their
piano. The method worked and it wasn't long beforetours. Sales skyrocketed and by 2004, Fazioli was not
many big name concert pianists had tried the newjust creating top quality pianos, they had their own
piano model.concert hall.
By 1985, it was evident that this new piano companyToday, Fazioli continues to grow and has become a
was worth its salt. People were starting to paymajor competitor in the world of piano manufacturers,
attention to the brand and more and more pianistsbeating out even Steinway in some events. Despite
were trying it out. Then, in that same year, Alfredbarely 30 years of production, this is one piano
Brendal chose the Fazioli piano for his famousmanufacturer that has done an astounding job of
concerts in several locations, which definitely helpedmaking a name for itself and they won't be going
skyrocket the brand to fame. He also chose a Fazioliaway anytime soon.